- Super Bowl weekend used to yield box office results, even for films aimed at male audiences.
- Apple Original Films’ Argylle performs poorly, earning $6.6M in its second weekend.
- Focus Features counters with Lisa Frankenstein, a teenage genre comedy directed by Zelda Williams.
- Lisa Frankenstein follows a girl who has a crush on a dead person, receiving mixed reviews.
- The Beekeeper and Wonka also secure spots in the top five highest-grossing films of the weekend.
Super Bowl weekend has historically been a fruitful box office frame, with films aimed at male audiences often seeing success. However, this year’s weekend has been lackluster in terms of box office performance. Apple Original Films’ Argylle, directed by Matthew Vaughn, has received poor reviews and only managed to generate $6.6 million in its second weekend. Despite this, Focus Features has attempted to counterprogram with Lisa Frankenstein, a teenage genre comedy targeted at young women and arthouse audiences. With the weekend’s box office results falling short of expectations, it remains to be seen how these films will fare in the coming weeks.
Argylle’s Disappointing Performance
Argylle, starring Cole Sprouse and Kathryn Newton, has struggled to gain traction at the box office. In its second weekend, the film experienced a significant drop of 62%, earning only $6.6 million. This brings its total earnings to $28.9 million after ten days in theaters. With poor reviews and lackluster audience reception, Argylle’s performance reflects the challenges faced by films released during Super Bowl weekend.
Focus Features Counters with Lisa Frankenstein
In an attempt to attract a different audience, Focus Features released Lisa Frankenstein, a teenage genre comedy directed by Zelda Williams. The film, written by Oscar winner Diablo Cody, follows a girl who develops a crush on a dead person and embarks on a journey to find love and happiness. Although not receiving rave reviews, Lisa Frankenstein aims to appeal to young women and arthouse audiences. The film debuted with a modest $4 million over the weekend, falling within the lower end of tracking estimates.
Competition from Other Films
Despite the underwhelming performance of Argylle and Lisa Frankenstein, other films managed to secure spots in the top five highest-grossing films of the weekend. The Beekeeper, a Jason Statham movie distributed by Amazon MGM, ranked third with a three-day total of $3.3 million. Warner Bros’ Wonka also held its ground in the box office, earning $3.3 million in its ninth weekend. Illumination/Universal’s Migration followed closely behind, adding $3 million to its running total.
Super Bowl weekend has traditionally been a lucrative period for the box office, but this year’s results have been disappointing. With Argylle underperforming and Lisa Frankenstein receiving mixed reviews, it remains to be seen how these films will fare in the coming weeks. Despite the challenges, other films such as The Beekeeper and Wonka managed to maintain their positions in the top five highest-grossing films of the weekend. As the Super Bowl weekend comes to a close, the box office will continue to face the ongoing challenges posed by changing audience preferences and external factors.