Ford to Launch Tesla ‘Model 2’ Rival: Promising Strong Year

  • Ford’s stock surges over 6% after beating revenue expectations
  • The carmaker announces plans to develop a next-generation, smaller EV to compete with Tesla’s upcoming ‘Model 2’
  • Ford emphasizes offering customers a wide range of vehicle choices, including gas, hybrids, and EVs
  • The company aims to achieve $2 billion in cost reductions this year
  • Ford declares a special dividend and highlights its focus on returning cash to shareholders


Ford Motor Co. experienced a significant boost in its stock price, surging over 6% in after-hours trading following the release of its quarterly earnings and future plans. The company reported revenue that surpassed Wall Street’s expectations and unveiled its intention to launch a next-generation, smaller electric vehicle (EV) to rival Tesla’s highly anticipated ‘Model 2’. This move by Ford is part of its strategy to offer customers a wide range of choices between gas-powered vehicles, hybrids, and EVs, positioning itself as a strong competitor against General Motors and Tesla.

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Ford’s Strong Performance and Cost Reduction Strategy

Despite reporting a loss of $526 million in the fourth quarter, Ford’s adjusted earnings of 29 cents per share exceeded analysts’ expectations of 12 cents per share. The company’s revenue also saw a significant jump to $46 billion, surpassing forecasts of $43.1 billion. This strong performance was driven by robust demand for Ford’s combustion trucks and SUVs in North America.

To further enhance its financial position and drive profitability, Ford announced its focus on cost reductions. By implementing strategies to cut approximately $2 billion in costs, Ford aims to improve its capital efficiency and achieve its projected adjusted EBIT of $10 billion to $12 billion in 2024. The company identified areas such as materials, freight, and manufacturing where cost reductions can be realized.

Ford’s Next-Generation EV Strategy

Chief Executive Jim Farley highlighted Ford’s commitment to the electric vehicle market and its plans to develop a next-generation, smaller EV platform. By shifting its focus to smaller EVs and reducing capital expenditure on larger EVs, Ford aims to compete effectively with Tesla and Chinese OEMs in the affordable EV segment. Farley emphasized that all of Ford’s EV teams are relentlessly focused on cost, recognizing that cost competitiveness is crucial in the evolving automotive landscape.

Focus on Shareholder Returns and Dividend Declaration

In addition to its financial performance and EV strategy, Ford emphasized its dedication to returning cash to shareholders. The company declared a first-quarter regular dividend of 15 cents per share and a supplemental dividend of 18 cents per share. This commitment to shareholder returns is seen as a positive sign by investors and analysts.


Ford Motor Co.’s strong quarterly revenue and plans to launch a Tesla ‘Model 2’ rival have generated significant enthusiasm among investors. The company’s focus on providing a wide range of vehicle choices, cost reductions, and commitment to returning cash to shareholders positions Ford for future growth and profitability. As the automotive industry continues to evolve, Ford’s strategic initiatives and emphasis on EVs will play a crucial role in its success. Shareholders and industry observers eagerly anticipate Ford’s progress in the coming years.

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