- Post Foods accused of preventing Snoop Cereal from reaching consumers
- Rappers claim their cereal became an “immediate success” before disappearing from stores
- Legal action highlights challenges faced by minority-owned businesses
In a surprising turn of events, renowned rappers Snoop Dogg and Master P have filed a lawsuit against retail giant Walmart and cereal manufacturer Post Foods. The complaint alleges that the companies deliberately prevented their cereal brand, Snoop Cereal, from reaching consumers, resulting in substantial financial losses for the rappers’ business venture, Broadus Foods. This legal action sheds light on the struggles faced by minority-owned businesses in the marketplace and underscores the need for fair opportunities and equal treatment.
Allegations of Sabotage
According to the complaint filed on February 6, Post Foods initially expressed interest in acquiring Snoop Cereal but later agreed to produce and distribute the cereal as one of its own brands. Snoop Dogg and Master P launched Snoop Cereal at Walmart in July 2023, offering three flavors and positioning it as a delicious and satisfying breakfast option. However, despite the initial success of the product, customers soon began complaining that they couldn’t find Snoop Cereal in stores.
The lawsuit alleges that Walmart stores showed Snoop Cereal as sold out or out of stock online and in the employee’s in-store application. However, further investigation by store employees revealed that the cereal was intentionally kept in the stockrooms and not made available to customers. Snoop Dogg and Master P claim that Post Foods worked with Walmart to ensure that Snoop Cereal would never appear on the store shelves, resulting in a significant loss of profits for Broadus Foods.
Shining a Light on Minority-Owned Businesses
Represented by prominent civil rights attorney Ben Crump, Snoop Dogg and Master P are seeking a jury trial and damages exceeding $50,000. Crump emphasized that this case highlights the challenges faced by minority-owned businesses in securing fair opportunities in the marketplace. The alleged actions by Post Foods and Walmart demonstrate a cynical disregard and exploitation of minority entrepreneurs, not just in the celebrity world but also for lesser-known Black entrepreneurs and small business owners.
During a news conference, Master P stated that the lawsuit is about minority-owned companies getting their fair share and bringing about change. He expressed his belief that this legal action is only the beginning and that it will lead to positive transformations in the business landscape.
The lawsuit filed by Snoop Dogg and Master P against Walmart and Post Foods brings attention to the alleged sabotage of their cereal brand, Snoop Cereal. This legal battle highlights the challenges faced by minority-owned businesses and the need for fair opportunities in the marketplace. As the case unfolds, it will undoubtedly shed light on the treatment of Black entrepreneurs and small business owners by powerful corporations. The outcome of this lawsuit could have far-reaching implications for minority-owned businesses and set a precedent for fair treatment and equal opportunities in the business world.