Super Bowl Nachos: Rising Costs of Chips and Queso

  • Tortilla chips price has increased by more than 38%
  • Queso blanco dip price has risen by nearly 19%
  • Overall increase in Super Bowl food prices is 4%


As Super Bowl Sunday approaches, party hosts are gearing up to feed their guests, but they may be in for a shock when it comes to the cost of game-day snacks. Prices for popular Super Bowl staples have increased this year, although not as dramatically as in previous years. According to an analysis by Datasembly, a data company that collects price information from retailers, tortilla chips, a must-have for any Super Bowl party, have seen a staggering 38% price hike compared to last year. Additionally, the delectable companion dip, queso blanco, has increased by nearly 19%.

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Price Increases and Stability

While the price of tortilla chips and queso blanco has skyrocketed, other Super Bowl favorites have seen more stable prices. Chunky chili and guacamole prices have remained steady since last year, and salsa and burger prices have even declined slightly, according to Datasembly’s analysis. The most significant price decrease was seen in vanilla ice cream, which is down more than 2% compared to last year.

Comparison between Kansas City and San Francisco

Not only are Super Bowl party snacks more expensive this year, but the price difference varies depending on the location. In Kansas City, the basket of goods for a Super Bowl party is up 7.2% compared to last year, while in San Francisco, the increase is only 3.6%. This discrepancy could be disappointing news for Kansas City Chiefs fans, who will face off against the San Francisco 49ers in Super Bowl LVIII.

How to Save Money on Super Bowl Party Food

For party hosts looking to save money while still putting out a spread, there are some strategies to consider. One blogger compared prices at different stores and found that Aldi offers the cheapest options for Super Bowl party food shopping. Another popular trend is shopping at discount stores like Dollar Tree, where a video on TikTok showcasing a Super Bowl party menu for $18 has gone viral.

Another way to save money is by making some dishes from scratch instead of buying them prepared. Salsa, guacamole, and even pizza can be made at home for a fraction of the cost. However, it’s important to consider the cost of ingredients and the quantity needed to feed a crowd.


While the price increases for Super Bowl party food may be disheartening for hosts, it’s important to remember that this year’s inflation rate is lower than in previous years. The overall increase of 4% in Super Bowl favorite prices is much milder compared to last year’s 13.8% rise. Nevertheless, it’s clear that rising grocery prices continue to be a burden for consumers, especially low-income households. The White House is urging companies to lower prices, but the impact on grocery prices remains to be seen.

As Super Bowl LVIII approaches, party hosts will have to find creative ways to provide delicious snacks for their guests without breaking the bank. Whether it’s opting for cheaper store options, making dishes from scratch, or finding alternative sources for affordable snacks, there are still ways to enjoy the big game without emptying your wallet.

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